Dual Tool Packaging
2012
Branding, Graphic Design, Packaging
Inspiration for the packaging expanded on the ideas of dual use and recycling. There is a lot of waste produced in package design. The goal was to create a design that offered the consumer the option to transform the package from a hanging package to a screwdriver holder that could be placed on a shelf. The screw packaging also acts as its own holder in the sense that the consumer could buy the box of screws, break the seal, and place it on the shelf for future use. Dual's packaging is not as aggressive and bold as its competition, making it more appealing to new customers.
- Dual Tools
Packaging - Inspiration for the packaging expanded on the ideas of dual use and recycling. There is a lot of waste produced in package design. The goal was to create a design that offered the consumer the option to transform the package from a hanging package to a screwdriver holder that could be placed on a shelf. The screw packaging also acts as its own holder in the sense that the consumer could buy the box of screws, break the seal, and place
it on the shelf for future use. Dual's packaging is not as aggressive and bold as its competition, making it more appealing to new customers. 
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Cover design for a rewards catalog. Individual rewards from every teir were chosen and turned into icons which are showcased on the cover. They were then used to create a patterned background. Strategically selected icons were chosen, enlarged and made a lighter color to draw more attention to and increase excitement for the rewards. Color options are shown below.
Creative Director: Bart Heird
Company Credit: AIMIAGraphic Design, Icon Design2013 -
Original Problem: Company needed a series of 3 award logos to align with a pre-existing medallion style logo that was a pair of wings enclosed in a badge.
CONCEPT 1 -
Concept one revolves around the idea of elements. The wings of the existing logo were initially interpreted to represent air. From there, the individual award logos were assigned one of the remaining elements. Each logo uses three repeating shapes that create the icon itself. The shapes feel very organic and abstract, while still echoing the feel of the wings by coming to a sharp point and having a smooth curve. The rich, muted colors relate back to the assigned element and align with the prestigious tone of the awards.
CONCEPT 2 -
Concept two was inspired by well-known symbols from the medieval time period. This family of logos was designed to stand on it’s own, but relate back to the existing award through the use of the medallion. The exterior pattern on the medallion gives it the appearance of a coin. All the icons were created using equilateral triangles, strengthening and unify the three logos, while keeping them cohesive with the existing logo. Gold and silver were used in the logos to represent the importance and honor of the awards.
This work is purely concept work.
Creative Director: Bart Heird
Company Credit: AIMIABranding, Graphic Design, Icon Design2013 -
Icons and graphic elements created for an online training module for Delta.
Creative Director: Bart Heird
Company Credit: AIMIABranding, Graphic Design, Icon Design2013 -
Design for Target's Holiday Card Brochure 2012. Goal was to redesign the exisiting brochure to be more user friendly while still following the brand guidelines for holiday 2012. Design solution was to utilize category tabs to better divide the cards and then subcategorize them as 4x8 and 5x7.
Creative Director: Cuc Oetting
Art Director: Clint Lugert
Company Credit: OlsonAdvertising, Branding, Graphic Design2013 -
Part of Yoplait's So Good Fund campaign, this post series was designed for the intention of sharing on social media and spreading awareness for the overall campaign by utilizing typography, color and graphic elements. The visual posts are connected to stories highlighting individuals and groups that exemplify an extraordinary level of compassion and empathy towards breast cancer patients and survivors.
This is a work in progress - more to come.
Creative Director: Brian Hurley
Copywriter: Nick Hart
Company Credit: OlsonAdvertising, Graphic Design, Typography2013 -
Icons created for Boston Scientific internal Sharepoint website. Internal website was also redesigned (shown below).
Client: Boston Scientific
Creative Director: Jeff Berg
Company: OlsonAdvertising, Graphic Design, Web Design2012 -
Two different conceptual directions for a UMR advertising campaign. Executions include print ads, brochure design, hompage design and various installations. Goal was to show how the UMR was reinventing learning and challenging the traditional methods of education, while bringing general awareness to the new University location.
Art Director: Kent Bishop
Copywriter: Kris Growcott
Creative Director: Matt Burgess
Disclaimer: This work is all conceptual design for a UMR advertising campaign.Advertising, Creative Direction, Graphic Design2013 -
Animation created for Yoplait's Greek 100 Surprise Yourself campaign animated banners. Executions included 3 different size banners, a page takeover, richmedia banners and rollover tool-tip animation.
Creative Director: Brian Hurley
Art Director: Chad Nauta
Company Credit: OlsonAdvertising, Animation, Web Design2013 -
Design for Target's Bedding Buying Guide. With the mass amount of information needing to be displayed, a tab system was implemented in the hero image space for the desktop version and accordian system for the mobile version.
View live webpage here: http://www.target.com/c/basic-bedding-buying-guide-guides/-/N-5o6wr
Creative Director: Cameron High
Company Credit: OlsonAdvertising, Branding, Web Design2013 -
Website design for Country Inn & Suites internal hotel forum. Designed as a place where Country Inns hoteliers can connect and share marketing experiences.
Creative Director: Joe Monnens
Copywriter: Nick Rudie
Company Credit: OlsonAdvertising, Branding, Web Design2013 -
Mobile website design for Target's Holiday Kid's fashion.
Art Director: Paige Gregory
Company Credit: OlsonAdvertising, Typography, Web Design2013 -
Camping has evolved from tents, fire, and minimal supplies to huge RV's and campers. The design of the kit was aimed at capturing this idea of luxury and sophistication. Its purpose is not to be kept in a tent out in the wilderness where weather and rough handling could ruin it, but rather in a warm cabin or comfortable camper. The logo design was meant to display the one factor that all these forms of camping have in common, the fire. The color and font choice derived from the idea of wood and fire. The word ‘Iron’ is spelled out with a flowy, elegant font representing the flames of a fire, while the word ‘Ranger’ is more rugged, sans-serif font representing the texture and feel of wood.Branding, Graphic Design, Packaging2012 -
HomewordAdvertising, Graphic Design2012 -
Unitea company designGraphic Design, Branding, Packaging2012 -
Bicycle Promotion PostersGraphic Design, Typography2011 -
Grounded Owl Coffee brandingBranding, Graphic Design2011 -
Coffee packaging designGraphic Design, Packaging2012 -
Milk packaging designGraphic Design, Packaging2011 -
Student Handbook DesignGraphic Design2011 -
Orange Stripe Bicycle Company business systemBranding, Graphic Design2011